Logos
Morningstar
The Powered By Morningstar logo is reserved for situations where we’re the sole, essential provider in a third party’s product or service, and our role isn’t already clear.
Use Cases
The use of the Powered By Morningstar logo must always be included in a written agreement, and both the initial launch and any new placements require sign-off from the Brand Strategy team.
When to use
Within a product, to establish Morningstar’s role while the product or service is in use
In co-marketing materials, when promoting the product or service to the market
In end-user communications, when the third party is directly engaging their customers
When not to use
- If other third-party providers also play visible roles in delivering the product or service
- On any Morningstar-owned properties
- If the logo hasn’t been approved for your specific use case
For more information, please visit the Brand Architecture and Governance wiki. For access to the logo, email the Brand Strategy team.
Variants
The Powered By Morningstar logo follows the same guidelines for clear space, color usage, visual effects, and background treatments as all other Morningstar logos.
White type on Morningstar Red fill is the most commonly used variant.
Outline in Morningstar Red
White type on Neutral 100 Black fill
Outline in Neutral 100 Black
Black type over white fill
Outline in white
The Powered By Morningstar logo is typically applied to the footer of a web or printed page.
In a product context, the Powered By Morningstar logo can be placed at the bottom of the left navigation or in the footer.
Don’t remove any elements or modify the logo in any way.
Don’t pair the logo with a third-party logo or add any symbols that could imply an endorsement or relationship.
Don’t change the color of the logo. Use the art files as provided.
