Imagery
Well-crafted imagery reflects the unified Morningstar brand experience. Our imagery attracts the interest of our professional audience, whether in an event booth, a LinkedIn feed, or a webpage.
Product illustrations should accurately reflect the user interface of the tool they represent. While simplified, they should give prospective clients a taste of what it’s like to use Morningstar products.
To illustrate more abstract concepts, incorporate brand iconography as consistent visual metaphors. In combination, icons can signify fresh meanings while maintaining consistency across the brand experience. They also ensure that all the visuals in a campaign should share a unified look and feel.
All images should convey meaning. We avoid stock imagery and graphics that don’t add depth to marketing collateral. For guidance around animated assets, see Motion.
In 2025, we’ll roll out additional guidance on photography.
