About
The Morningstar Marketing System is a repository of resources based on our design foundations and proven best practices. It's a practical reference for creative teams when they’re launching new initiatives and refreshing existing ones.
What’s included in the Marketing System?
Design and Writing Guidelines
This system covers the fundamentals of creating marketing assets from scratch. It includes usage tips for our primary marketing channels, including LinkedIn, email, and the website. Coming soon, this system will include more practical guidance on additional channels.
Templates
These preset templates bake in insights from past campaign performance. Designers and writers can choose from a library of options built for common executions. In every template, creative teams can rearrange, remove, or duplicate some sections to best suit the content.
Ready-to-Use Assets
The Marketing System also houses prevetted creative assets that marketing teams can pick up and adopt immediately. For letterhead, presentations, and other employee toolkits, visit the Foundations section.
How to contribute
The Marketing System gets better with feedback. Please email Creative Services if you have ideas on how to improve or extend these guidelines.
Looking for more support on a project? To request consultation, please fill out this form.
