Design
Marketing design builds on our Foundations with specific considerations for individual campaigns.
Marketing design serves the messages we communicate and the actions we seek from our audiences. Through clear, intentional design, we deliver on our brand promises and campaign goals—building trust, encouraging engagement, and strengthening our reputation.
Design for Engagement and Innovation
Our approach to marketing design aligns with Morningstar’s design principles—fostering clarity, empowering informed decisions, and creating meaningful engagement.
By transforming marketing content into memorable and impactful visuals, we not only help Morningstar stand out in a competitive landscape, but also support our audiences in making more sophisticated and confident decisions.
Design for Scale and Consistency
We draw from foundational brand elements—color, typography, iconography, photography, and motion—and apply them across marketing materials and campaign activations. Our goal is to create a consistent and cohesive experience for our audiences, ensuring every visual touchpoint feels connected and intentional. To support this, we offer clear guidelines and templates that promote consistency and reflect best practices.
