About
Morningstar was founded with a clear mission: to empower investor success. Since our beginning, clear, thoughtful design has been a catalyst for fulfilling our brand promises and enhancing our brand’s reputation.
The design and brand foundations in this section are composed of fundamental principles and elements that we believe are essential to creating greater clarity for investors: typography that ensures legibility, color systems that guide attention, iconography that streamlines navigation. Together, these elements form a cohesive visual identity that shapes how we communicate, interact, and empower our users to make more informed decisions.
Using This Section
Foundations is updated with the latest tools and guidelines to best represent our brand. Our design guidance intersects with our brand strategy, including our brand architecture and naming conventions, to showcase everything Morningstar has to offer investors, advisors, and asset managers. Designers and non-designers alike should understand and refer to these guidelines to bring the Morningstar ethos to life in their work.
These organization-wide guidelines are also the building blocks for our implementation systems. Morningstar Product, Data Visualization, and Marketing systems draw upon these fundamentals, allowing for customization that meets the specific needs of our audiences.
