When deciding whether to communicate with clients on screen or in print, consider if your message may be most effectively communicated through a direct mail piece, a branded letter with specific contact information, or an email.
Best Practices
- Assess whether digital or print communications are most appropriate for the message you want to communicate.
- Request a pre-production sample to ensure print quality. Ensure that all brand colors are accurately reproduced.
- Print on uncoated paper and choose a paper weight appropriate to the print job.
- Avoid using stationery in place of marketing material.
