Iconography

When selecting icons, understand the user’s intent and assign the icons specific roles; for example, consistently using a lock icon to represent security across a product interface. Icons may also be adapted for wayfinding or redrawn for UI to maintain a consistent look among Morningstar icons.

Scale

Icon at 48×48 pixel size.

The minimum icon size is 48×48 px.

Icon at 12 by 12 pixel size.

Don’t shrink the icon below 48×48 px or substitute it for a user interface icon.

Icon and stroke weight scaling proportionally.

Do redraw icons to simplify artwork when below 48×48 px.

Icon and stroke weight not scaling proportionally.

Don’t squish or stretch the icon.

Do scale the icon and stroke weight proportionally.

Do scale the icon and stroke weight proportionally.

Icon and stroke weight not scaling proportionally.

Don’t maintain the stroke weight when scaling the icon.

Effects

Lock icon.

Do use the icon as provided.

Lock icon with drop shadows.

Don’t apply drop shadows for decorative effect.

Icon with outline and fill.

Don’t combine icon expression states. See more on Expressions.

Icon with fill shifted beneath outline.

Don’t modify the icon to simulate practical effects like overprinting.

Icon in three dimensions.

Don’t modify an icon to depict it in a three-dimensional space.

Combining Icons

Icon with detail view of two separate icons.
Icons may be combined to add specificity to or change its meaning. The intended metaphor, however, should always strive to remain clear and intuitive.
Outlined icon.

Do combine icons of the same expression. See more on Expressions.

Outlined icon with a filled in section.

Don’t combine icons of different expressions.

Clear Space

Icon with detail view of clear space.
Proper clear spacing around the icon is calculated from the padding in the 48×48 px grid frame.
Icon with clear space indicated.

Ensure proper clear spacing around the icon.

Enclosures

Icon with detail view of square enclosure.
Icons may be enclosed in a square or circle. The enclosure size is equal to the proper clear spacing around the icon.
Enclosed icon with clear space indicated.

Ensure proper clear spacing around the enclosed icon.

Icon with detail view of circle enclosure.

Ensure proper clear spacing around the enclosed circle icon.

Expressions

Grid of icons showing outline, fill, and tint expressions and monochrome and polychrome versions.
Icons are available in three expressions: outline, fill, and tint. These expressions allow for greater flexibility in use across the tonal spectrum, from tactical to emotional. The expression you choose depends on what and how you want to communicate.

Applications

Icon illustration on card.

Icons can be used to draw attention and provide visual interest.

Tint icon on modal.

Icons can be used to support the comprehension of text.

Outline icons on building directory.
Icons can serve as visual landmarks to aid scanning and faster comprehension.
Icon next to big bold text.

Don’t use icons that depict Morningstar signature assets to create new artwork like badges, emblems, or anything else that in a way implies the endorsement of a fund or product.

Small icon above block of text.

Do use icons that depict Morningstar signature assets, such as the Morningstar Medalist Rating, to indicate a benefit for users or help users navigate a product or portion of a web page.

Brand icon in user interface tile.

Don’t use icons to afford interactivity in user interface components, like buttons or tiles.

UI icon in user interface tile.

Do use existing user interface icons to afford interactivity in components. For a definitive list of user interface icons, see UI Icons.

Icon locked up next to product name.

Don’t create new logos with icons.