Photography

The relationship between a photo’s width and height affects how much information is captured in an image and how that information is perceived. Using consistent, common ratios makes them more predictable in responsive design. Always consider the platform and context when selecting an aspect ratio.

Eye Level

Photography at eye level mirrors how we naturally see the world. This familiar perspective keeps the focus on the subject rather than the technique, allowing the viewer to focus fully on what’s important in the photo.

Aerial

Photography from above offers a unique vantage point that can reveal patterns, structures, and spatial relationships not visible at ground level. This perspective transforms a scene, making it more visually dynamic.

Other Considerations

While the choice of perspective can heighten the emotion of a photograph, overly stylized or unconventional angles often detract from the subject. Photography is most effective when the viewpoint lets the subject speak for itself.

Strong compositional rhythm, whether vertical or horizontal, provides structural clarity in a photograph. These invisible lines create a sense of order that more effectively guide the viewer’s eye.

Focal points serve as visual landmarks that steer a viewer’s gaze. A single, intentionally-placed point focuses attention, while multiple points can lead the viewer across the image.

Showing real people in genuine moments lends authenticity to a photo, and when set against organized or structured environments, a compelling visual tension draws the viewer in.