Iconography
At Morningstar, we use icons to condense data points, simplify ideas, and differentiate between industries and themes in an organized, easy-to-understand way. Icons make it easier for investors to pinpoint the insights most relevant to them and take action.
Iconography is the foundation for Morningstar’s Signature Assets—like our medalist or moat ratings—which allow investors to quickly navigate among asset classes, risk levels, or fund performance. Over the years, our use of icons has grown to cover the breadth of new investment options and support storytelling across different mediums and situations. In all contexts, they offer clarity and show a path forward. We have over 800 pictorial brand icons to use in marketing and presentations.
For icons specifically drawn for product use, see UI Icons.
