Logos
AI
Morningstar services and features powered by artificial intelligence are identified by their own logomark. The mark reinterprets the circular form of the letter “O” from the logotype with lines radiating from the center. It’s used to highlight AI-driven capabilities in marketing or specific product features that impact the user experience.
The starburst can be illustrated for marketing purposes with its own background texture to showcase AI features and services.
Use a simplified starburst optimized for legibility in user interfaces. This small format is available on UI Icons.
Maintain proper clear space around the starburst.
A minimum height of 48 px is required to maintain legibility. For smaller sizes, see UI Icons.
Color
In full color, the logo features an upward gradient that is reminiscent of the horizon of the Morningstar logotype. Because the hues are arranged in specific stop positions along the gradient of the inner and outer rings, the logo should be used as provided; the values listed below are for reference only.
Don’t squish or deform the starburst in any way.
Don’t apply drop shadows for decorative effect.
Don't place the starburst next to any logo in a way that implies a partnership or co-branding.
Don't pair the starburst with taglines or other phrasing that could create an unofficial lockup or imply an endorsement.
Don't replace or modify any part of the logotype with the starburst or other graphic elements.
Don’t change the colors or stroke weights of the starburst; use the artwork as provided.
