Family Brands
What Family Brands Do for Morningstar
Family brands are a key part of Morningstar’s brand architecture. Each one represents a major area where we help investors succeed—making it clear that Morningstar actively participates in that part of the financial ecosystem.
Family brands strengthen the Morningstar master brand by expanding how clients see and engage with us. They give shape to our focus areas, bring more meaning to our offerings, and create a more connected experience across our portfolio.
By aligning to client needs and clearly signaling our capabilities, family brands help us build trust, grow brand equity, and tell a bigger story about who Morningstar is and what we do.
