Signature Assets
If Morningstar data is the language of global investment, our signature assets are part of the vernacular. More than our standard icons, signature assets are a dynamic visual language that translates data into understandable, actionable insights.
Signature assets—born from the innovation that gave rise to our groundbreaking fund ratings—revolutionized how investors engaged with the market. They visually reflect our underlying methodology, which in turn reflects Morningstar values and our point of view on investing. They designate sectors and indicate performance in an instantly recognizable way. As Morningstar's way of “signing our name” to back our research, signature assets are also a beacon of trust for investors.
Signature assets are licensed products. For other use cases, please email the Signature Assets Library (SAL) team. As these illustrations are key brand differentiators for Morningstar, please don’t alter or combine, or unintentionally create a lockup with them.
