Logos
Morningstar
A logomark is a graphic symbol that captures the essence of the logotype. The mark recalls the letter “O” from the logotype but reveals an enticing bottom edge beneath the horizon. It’s used where space is limited or where the brand is already well recognized.
Usage
The logomark is typically used as a favicon, application icon, avatar, or editorial mark. It’s also used in application headers in association with product names, or in other cases, for programs, like Morningstar for Developers.
For any questions on correct application of any logomark variant, please email the Brand team.
The red logomark is used for desktop application icons.
The red logomark is used for mobile application icons.
Morningstar is identified by the red logomark in avatars for social media.
Morningstar is identified by the red logomark in avatars for emails.
The red logomark is used as a favicon and related browser artwork.
Morningstar is identified by its red logomark avatar in third-party integrations.
When paired with a product name on web pages or application headers, the mark is applied without a background.
A solid editorial variant is used at the end of a long-form body of text via Morningstar Symbols and is rendered in Morningstar Red. If the mark can’t be rendered in color, apply the preceding body text color.
Don’t create your own variant or use any outdated logomarks.
Don’t use the logomark to represent anything other than Morningstar in an avatar.
Don’t apply a gradient or any color other than Morningstar Red to the editorial mark.
Don’t use the logomark as a decorative element or background image.
Resources
Application icon artwork is available on request. Those seeking additional guidance for iOS and macOS or Windows and Android applications should visit their respective support pages, linked.
