Morningstar

A logomark is a graphic symbol that captures the essence of the logotype. The mark recalls the letter “O” from the logotype but reveals an enticing bottom edge beneath the horizon. It’s used where space is limited or where the brand is already well recognized.

Usage

The logomark is typically used as a favicon, application icon, avatar, or editorial mark. It’s also used in application headers in association with product names, or in other cases, for programs, like Morningstar for Developers.

For any questions on correct application of any logomark variant, please email the Brand team.

Application icons on desktop interface.

The red logomark is used for desktop application icons.

Application icons on mobile interface.

The red logomark is used for mobile application icons.

Avatar shown in social media context.

Morningstar is identified by the red logomark in avatars for social media.

Avatar shown in email context.

Morningstar is identified by the red logomark in avatars for emails.

Favicon shown in browser tabs.

The red logomark is used as a favicon and related browser artwork.

Avatar shown in third party context.

Morningstar is identified by its red logomark avatar in third-party integrations.

Logomark shown in product interface.

When paired with a product name on web pages or application headers, the mark is applied without a background.

Tips

Various outdated logomarks.

Don’t create your own variant or use any outdated logomarks.

Logomark avatar paired with name in social media context.

Don’t use the logomark to represent anything other than Morningstar in an avatar.

Logomark on background of mobile splash screen.

Don’t use the logomark as a decorative element or background image.

Resources

Application icon artwork is available on request. Those seeking additional guidance for iOS and macOS or Windows and Android applications should visit their respective support pages, linked.