Third-Party Branding
Co-branding is when Morningstar and another organization create a product or service that can be sold. More than a simple redistribution or an integration relationship, it creates a unique experience that neither organization could provide on its own.
Requirements
Morningstar rarely co-brands because it suggests a commercial or fiduciary relationship that is rarely present. A contract is always involved.
If you think a potential collaboration might fall under co-branding, email the Brand Strategy team for help.
