Logos
Acquired Brands
Specific guidelines govern how we represent each of our acquisitions and how we use their logos. The migration path, including naming, for acquired companies and assets is determined on an individual basis by the Brand team.
Morningstar DBRS currently goes to market, where appropriate, with the Morningstar Credit family brand. For additional guidance, please refer to the Morningstar Credit marketing hub.
Where appropriate, PitchBook goes to market with the Morningstar Data+Analytics family brand. Please refer to the PitchBook brand guidelines for additional information (password: PitchBook).
For questions about usage of the Morningstar Ibbotson brand, email the Brand team.
For Sustainalytics brand guidance, please email the Morningstar Sustainalytics marketing team.
Morningstar and PitchBook Lockups
Use this logo lockup when Morningstar and PitchBook appear together and need equal visibility. It’s designed specifically for co‑marketing materials and should not be used in other situations. This lockup is a unique, interim treatment to support the co-branding work currently underway, and is exclusive to Morningstar and PitchBook. Do not use this treatment as a model for other co‑marketing lockups.
Sizing and layout
- Horizontal lockup: The PitchBook logo is sized so its x‑height is 90% of the Morningstar logo. The space between the logos is equivalent to the width of the Morningstar “M.”
- Vertical lockup: The PitchBook logo is 82.5% the size of the Morningstar logo and is optically centered. The space between the logos is equivalent to the width of the Morningstar “M” when turned 90 degrees.
Tips
- Do not create or modify variations of the lockup.
- Always use the lockup at a minimum height of 20 px, which converts to 0.21 inches or 5.3 mm to ensure readability.
- Do not include registered trademark symbols (®).
For specific guidance about when to use the Morningstar and PitchBook lockup, contact the Morningstar Brand Team, or reach out to PitchBook here.
Maintain proper clear space around the lockup.
Maintain correct space between logos in vertical lockup. The space between the logos is equivalent to the width of the Morningstar “M” when turned 90 degrees.
A minimum height of 20 px is required to maintain the legibility of the lockup. This converts to 0.21 inches or 5.3 mm.
Don’t flip the order of the logos within the lockup.
Don’t change the color of either logo within the lockup.
Don’t add symbols or glyphs to the lockup.
Resources
Find more information and tools to help you with acquired brands in the tiles below. Please email the Brand team with any questions about the status of any other previously acquired brands.
