About
At Morningstar, design has always been at the heart of our mission to empower investor success. It shapes the research we deliver, making complex insights and robust data more digestible and actionable. It animates our workflows and technologies, enhancing the experience for investors, advisors, and asset managers alike. It's even inspired advancements in the investing ecosystem—whether through the creation of the fund one-pager, the style box, or through data visualizations that continuously bring clarity to market trends and emerging strategies.
The design language that underpins all of this is composed of fundamental principles and elements that we believe are essential to creating greater clarity for investors: typography that ensures readability and enhances understanding; color systems that highlight key information and guide attention; icon libraries that streamline navigation while maintaining intuitive clarity. Together, these elements form a cohesive visual identity that shapes how we communicate, interact, and empower our users to make more informed decisions.
Using This Section
This Design Language section is updated with the latest tools and guidelines to best represent our brand. Designers and non-designers alike should understand and refer to these guidelines to ensure the Morningstar ethos in their work.
These organization-wide guidelines are also the building blocks for our implementation systems. Morningstar Product, Data Visualization, and Marketing systems draw upon these fundamentals, allowing for customization that meets the specific needs of our audiences.
Connect
We’re here to support creators in bringing the Morningstar mission to life. Email the Brand team with your questions about our design language and toolkits.
