Morningstar Design

Great design is useful. It makes clear what matters. It responds to user need. It furthers the investor’s journey towards the outcomes they seek.

The world of investing can be a dense encyclopedia of ideas and concepts. Great design makes sense of it by scrutinizing the underlying logic, championing the connectivity and consistency of the parts, and by making choices that always have a reason.

A well-crafted investment strategy doesn’t cut corners. It is built for the long-term—deliberate, detailed, diligent. Just so with great design. It is precise in its composition, uncompromising in its attention to detail, unyielding in execution and delivery.

Great design attracts the eye and the mind. It delights the user. It compels engagement. It inspires what is next.

Data and technology are essential to every investor’s journey, but our shared pursuit of success is fundamentally human. Great design speaks to people. It is accessible. It is understandable. It meets investors where they are, while shining a light on what they would like to achieve.