Typeface

Good typography plays a central role in organizing and displaying financial data, helping to break down barriers between investors and the information they need to make confident investment decisions.

Our typeface, Morningstar Intrinsic, forms the basis of our typographic system and supports a succinct delivery of dense information, making it more digestible for the reader. Our careful consideration of weight, letter spacing, and line spacing furthers our commitment to empowering investor success through clear communications.

These universal guidelines apply to digital, print, and physical spaces. You’ll find our most commonly used typography standards in Basic Formatting. More in-depth guidance can be found in Advanced Formatting.

Examples of ideal kerning, rags, optical alignment, and line length in a paragraph.