Product Involvement

Morningstar Product Involvement icons identify investments with exposure to 15 specific business areas, including tobacco and gambling. Each icon indicates that a percentage of a portfolio's assets is tied to that area, allowing investors to pinpoint their involvement in sensitive or controversial industries.

Range

Range of all Product Involvement icons.
Product Involvement designations refer to the categories used by Morningstar to assess an investment's exposure to specific products, services, or business activities.
Business Practices icons.

Business Practices

Environment icons.

Environment

Defense and Military icons.

Defense and Military

Health and Life icons.

Health and Life

Energy icons.

Energy

Values-Based icons.

Values-Based

Usage

Life Ethics icon beneath text label.

A Product Involvement icon may be displayed on its own.

Product Involvement icons in data table.

A Product Involvement icon may be displayed in tables or other data visualizations.

Life Ethics icon inline with text in header.

Don’t use any Product Involvement icons in stock or fund headers.

Sizing

Product Involvement icons with minimum recommended size.
Recommended minimum size for both on screen (px) and in print display (pt)

Color

Product Involvement icons in black.

All Product Involvement icons may be rendered in Neutral 100 (Black).

Business Practices icons in color.

Apply color with the hex value #E60546 to Business Practices icons.

Environment icons in color.

Apply color with the hex value #00BEAF to Environment icons.

Defense and Military icons in color.

Apply color with the hex value #7D256F to Defense and Military icons.

Health and Life icons in color.

Apply color with the hex value #FF3C00 to Health and Life icons.

Energy icons in color.

Apply color with the hex value #C19C31 to Energy icons.

Values-Based icons in color.

Apply color with the hex value #89BD40 to Values-Based icons.

Various Product Involvement icons in unapproved colors with drop shadow.

Don’t add shadows, gradients, fills, or modify the artwork in any way.

Clear Space and Alignment

Product Involvement icon with inline text.
Recommended proportions when artwork is locked up with the Product Involvement icon name
Product Involvement icon with inline text within clear space.

Recommended minimum clear spacing around the rating when paired with the icon name

Product Involvement icon aligned with inline text.

The Product Involvement icon name cap height should match the cap height of the surrounding inline text. The minimum inline space is equal to a third of the cap height.

Product Involvement icon with text in inverse order.

Don't rearrange the order of the text and artwork.

Tips

Product Involvement icons contained in circle.

Do use the Product Involvement icons as provided.

Product Involvement icons without circle enclosure.

Don't remove enclosures from the icons or modify them in any way.

Usage in Text

Always write out the official name, “Morningstar Product Involvement” on first reference. “Product Involvement” is acceptable for subsequent references.

Resources