Signature Assets

Sectors

Morningstar uses a unique icon to represent each of the 11 sectors in the MSCI Global Industry Classification Standard (GICS®). These icons are grouped into three broader Super Sector categories based on economic sensitivity. They spotlight a company's business focus and assess how different industries respond to market trends and economic cycles.

Range

Grid of 11 sector icons grouped under three Super Sectors: Cyclical (Basic Materials, Consumer Cyclical, Financial Services, Real Estate), Sensitive (Communication Services, Energy, Industrials, Technology), Defensive (Consumer Defensive, Healthcare, Utilities).
Individual sectors are organized under three broad “super sectors”: cyclical, defensive, and sensitive.

Usage

Sectors in data table.
The icons are primarily used in tables or other data visualizations.

Sizing

Sector artwork with recommended minimum size: 18px on screen, 7pt in print.

Recommended minimum size for both on screen (px) and in print display (pt)

Color

Sector icons in color.

Cyclical sectors are always displayed in Orange 50. Sensitive sectors are always displayed in Blue 50. Defensive sectors are always displayed in Green 50.

Sector icons in black.

The icons may also be rendered in Neutral 100 (Black).

Sector icons in non standard colors.

Don’t change the sector icons’ colors or alter for decorative purposes.

Clear Space and Alignment

Recommended proprortions when sector icon is locked up with text; X should equal one-eighth the cap height.
Recommended proportions when artwork is locked up with sector name
Sector icon within recommended minimum clear space; X should equal one-eighth of the cap height

Recommended minimum clear spacing around the sector artwork when paired with its name in inline text

Sector icon with inline text. The minimum inline space is equal to a third of the cap height.

The icon's cap height should match the cap height of the surrounding inline text. The minimum inline space is equal to a third of the cap height.

Sector icon and text in reverse order.

Don’t rearrange the order of the text and artwork.

Tips

Sector icons in color.

Do use the sector artwork as provided.

Sector icons not contained within solid squares.

Don’t remove enclosures from the icons or modify them in any way.

Sector icons in gradient with drop shadow.

Don’t add shadows or gradients or modify the artwork in any way.

Usage in Text

Use title case when referring to “Super Sector” icons. Use lowercase “sector icons” when referring to icons representing the 11 sector categories; the category name, like Energy or Real Estate, is title-capped.

Resources