Sectors

Morningstar uses a unique icon to represent each of the 11 sectors in the MSCI Global Industry Classification Standard (GICS®). These icons are grouped into three broader Super Sector categories based on economic sensitivity. They spotlight a company's business focus and assess how different industries respond to market trends and economic cycles.

Range

Range of all sectors.
Individual sectors are organized under three broad “super sectors”: cyclical, defensive, and sensitive.

Usage

Sectors in data table.
The icons are primarily used in tables or other data visualizations.

Sizing

Sector with recommended minimum size.

Recommended minimum size for both on screen (px) and in print display (pt)

Color

Sector icons in color.

Cyclical sectors are always displayed in orange (#EF7622). Sensitive sectors are always displayed in blue (#1F55A5). Defensive sectors are always displayed in green (#518428).

Sector icons in black.

The icons may also be rendered in Neutral 100 (Black).

Sector icons in non standard colors.

Don’t change the sector icons’ colors or alter for decorative purposes.

Clear Space and Alignment

Sector icon locked up with text.
Recommended proportions when artwork is locked up with sector name
Sector icon within clear space.

Recommended minimum clear spacing around the rating when paired with its verbal rating

Sector icon with inline text.

The verbal rating cap height should match the cap height of surrounding inline text. The minimum inline space is equal to a third of the cap height.

Sector icon and text in reverse order.

Don't rearrange the order of the text and artwork.

Tips

Sector icons in color.

Do use the sector artwork as provided.

Sector icons not contained within solid squares.

Don't remove enclosures from the icons or modify them in any way.

Sector icons in gradient with drop shadow.

Don’t add shadows or gradients or modify the artwork in any way.

Usage in Text

Use title case when referring to “Super Sector” icons. Use lowercase “sector icons” when referring to icons representing the 11 sector categories; the category name, like Energy or Real Estate, is title-capped.

Resources